SEA CARS Ltd. was founded in 2004 in the town of Sandanski, Bulgaria and started its activity as a sales representative of Sofia France Auto - the official representative of AUTOMOBILES PEUGEOT for Bulgaria. The company obtains the rights to sell new cars and spare parts as well as the provision of service for Southwest Bulgaria. Since its foundation, SEA CARS operates  in the Blue Box commercial and service center, built in accordance with PEUGEOT corporate standards and the French system for management and control of servicing.

Following its ambition to expand on the market for new cars and service in the region, in 2012 the Company proceeded to sign a contract for the official representation of the Chinese brand GREAT WALL, for cars produced in Bulgaria. The extremely rich product range of different types of cars made the brand attractive. This, in turn, posed the challenge to maintain high standards of service to our customers.

The investment strategy of CEA CARS is aimed at constantly developing the commercial and service network and improving the service. At the beginning of 2017 we signed a contract for the official representation of KIA MOTORS BULGARIA, the importer of the leading South Korean brand KIA. For this purpose, we built additional retail space and used the existing service, according to the corporate principles of our partners.

In the near future, the company intends to continue its investments in the development of its business.

During its existence, SEA CARS  has established as a reliable partner of the owners of cars by brands, represented by the company. The company is actively committed to the principles of constantly maintaining a high level of professionalism and customer care. Thinking about ​​future generations and the environment, SEA CARS implements an integrated policy for quality and environment prevention.